·Adiamo Studio
What to write in your Google business description
Use the 750-character description to say what the restaurant is and what it serves, with no link, no price, and no promotion, and keep it consistent with the page.
Answer first
In the Business Profile description, say what the restaurant is, where it sits, and what it serves, in plain sentences. Google’s limit is 750 characters. Do not include a URL, HTML, a price, or a promotion. The field shows in the “From the business” section. It is not the menu, not the hours, and not the website. If Google offers an AI draft, read every line before you save it: it can only be as true as the profile and the page it read. Edits often appear in about 10 minutes and can take up to 30 days.
The description says “best pizza in town, book at www…, Tuesday special €12”. It is doing three jobs Google does not allow in that box, and none of the job a guest actually has: deciding whether this is the room they wanted.
This guide is what belongs in those 750 characters, what will get the text rejected, and what still has to live on your website. The category label next to the name is a different choice, covered in how to choose your restaurant’s Google category.
How the description differs from the website
Google’s edit help says the description is a brief text in “From the business”: what you offer, what makes you specific, how long you have been open, and anything else a customer would find useful. It also says not to exceed 750 characters, and not to include URLs or HTML. Focus on the business, not on promotions, prices, or sales. That page is Edit your Business Profile.
| Google description | Your website | |
|---|---|---|
| Job | What this place is, in a few sentences | Hours, menu, allergens, one way to book |
| Length | 750 characters, not 750 words | As long as the guest still scans it |
| A price | Leave it out | Put it next to the dish |
| A link or a phone number | Not allowed in the description | The website field and the phone field exist for those |
| A seasonal close | You may say you are open only in a season | The hours and the closure status still have to match |
| A change | Often about 10 minutes, sometimes 30 days | You can publish the page the same day |
The representation guidelines add the tone. Be honest. Irrelevant filler is not allowed. So are gimmicks, misspellings, and links of any kind. Google’s own examples of what not to write include “Everything on sale, −50%” and “Best bagels in town for $5”. You may mention a seasonal period in the description; the clock itself still belongs in the hours. The text is Guidelines for representing your business on Google. How to publish that clock is in how to publish restaurant hours guests can trust.
When the paragraph is doing its job
Write it
- A stranger can tell the kind of restaurant without opening the menu.
- The sentences match the sign, the category, and the first screen of the site.
- You can still say it in February.
- Nothing in it is a URL, a price, or a discount.
Leave it out of this field
- The booking link. That is the website field or the reservation link.
- Tonight’s price or a festival menu that ends Sunday.
- Every cuisine word you hope to be found for.
- A draft you have not read, including one an AI wrote from an old page.
How to write the 750 characters
Is
The same sentence as the category
Serves
What a guest actually eats
Where
The street or the quarter, not a keyword list
Cut
Links, prices, slogans
Match
The first screen of the website
- 1
Start from the business, not from a slogan
“A seafood restaurant on the harbour, open for lunch and dinner, with a short carte that changes with the market.” That is a description. “Number one seafood experience!!!” is a slogan, and the guidelines treat gimmicks as a reason to reject the text.
- 2
Name what you serve, without the prices
Wood-fired pizza, a tasting menu, a bakery with four tables. The dish names and the prices belong on the menu, which is how to put your menu on your restaurant website. The description can say you serve pizza. It should not say the margherita is €14 this week.
- 3
Keep the link and the phone in their own fields
Google is explicit: no URLs and no HTML in the description, and the guidelines say no links of any type. The website field is where the page goes. The phone field is where the number goes. Repeating them inside the paragraph does not make them more visible. It makes the edit fail.
- 4
Stay inside 750 characters
That count includes spaces. If you need a second paragraph to explain the private room, the dogs, and the steps, those facts belong on the website, in what guests ask before they book. The description is the introduction, not the FAQ.
- 5
If an AI draft appears, edit it before you save
Google’s description help says you can write your own or use an AI suggestion drawn from the profile and from sources such as your website, and that you can review and edit it. The editor is Manage your Business Profile description. The AI option is not offered in every region or language. A draft that names a dish you dropped, or a terrace you close in winter, is your error once you press save. Read it against the room.
- 6
Make the website’s first screen agree
The page can be longer. It cannot contradict the paragraph. If the description says tasting menu and the site says pizza all day, guests believe neither. Changes to the profile usually show in about 10 minutes and can take up to 30 days, so do not promise a guest that the new sentence is already on Maps.
What goes in the paragraph, and where the rest goes
| Fact | Description | Put it here instead |
|---|---|---|
| What kind of restaurant | Yes, in the first sentence | The primary category, the same idea |
| Neighbourhood | Yes, as a place a person can find | The address field, in full |
| How long you have cooked here | Yes, if it is true | Nowhere else required |
| A dish and its price | The kind of food, not the price | The menu on the site and in the menu editor |
| Book online, with a URL | No | Website field and reservation link |
| Closed on Tuesdays, or closed for the winter | You may name the season | Hours, special hours, or temporarily closed |
A public page can carry the longer version of the same introduction: the room, the menu, and a way to book. The card below is one restaurant’s site. The description on Google should be able to sit beside it without a guest noticing two different businesses.
When the description fails
- A URL in the paragraph. The website field already exists. The guidelines disallow links in the description.
- A price or a discount. “€12 lunch” and “−50%” are the kind of line Google’s examples reject.
- Every cuisine as a keyword. The paragraph becomes a category list. The room is still one kitchen.
- An AI sentence you did not check. It copied last year’s menu from the website. You published last year’s menu.
- Hours that contradict the hours module. The description says open daily. The hours say closed Monday. Guests pick one and resent you.
- A slogan instead of a fact. “Best in the city” does not tell anyone whether you serve lunch.
What the description does not do
It does not rank you by itself. It does not replace the category, the hours, the phone, or the page. It does not update the moment you type it; allow from about 10 minutes up to 30 days. It does not hold the menu, the allergen line, or the reservation button. And it is not a place to park a promotion for the weekend. When the weekend is over, the paragraph would be lying, and you would be waiting on another edit to take the lie down.
Frequently asked questions
How long can the Google description be?
750 characters, including spaces. That is the limit in Google’s edit help. Write less if you have said what the place is. Do not pad it with cuisines.
Can I put my website or my phone in the description?
No. No URLs, no HTML, and no links of any type. Use the website field and the phone field. The description is sentences about the restaurant.
Can I mention a price?
No. Google tells you to focus on the business rather than promotions, prices, or sales. Put the price on the menu.
Should I use the AI suggestion?
Only after you read it. Google can draft from your profile and your website, in regions where the feature exists. If the site is out of date, the draft will be too. Edit it to match the room, then save.
Can I say we are closed in winter?
You may mention a seasonal period in the description. Still set the hours, and mark the profile temporarily closed in the off-season. The paragraph is not the clock.
Does Adiamo fill in this description?
No. You write it on the Business Profile, inside 750 characters, with no link and no price. The published page should introduce the same restaurant, and it is where the menu and the Reserve button live.